Podcasting by the numbers

Monthly listening

47%

of the U.S. population age 12+ listened monthly in 2024

Source: Edison Research, 2024

Podcast ad revenue

$2.4B

in U.S. podcast advertising revenue in 2024

Source: IAB/PwC, FY 2024

Ad revenue growth

26.4%

year-over-year U.S. podcast ad revenue growth in 2024

Source: IAB/PwC, FY 2024

Ad-driven purchases

46%

of weekly U.S. podcast listeners had purchased after hearing a podcast ad, reported in 2024

Source: Edison Research, 2024

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